Thursday, October 31, 2019

Intermediate Econometrics Coursework Example | Topics and Well Written Essays - 2000 words

Intermediate Econometrics - Coursework Example Let and denote their unadjusted counterparts. Then; The answer is FALSE; in loglinear regression analysis is used to describe the pattern of data in a contingency table. A model is constructed to predict the natural log of the frequency of each cell in the contingency table. For a 2x2 table, that means the model is . So we can always say, as a simple function, that the coefficient represents an increase in the log of predicted counts. If , for instance, we could say that this model shows that factor increases the predicted log count by 2 (all other factors held constant). The answer is TRUE; all the three tests (Wald test, Lagrange Multiplier, Likelihood ratio test) address the same basic question, which is, does constraining parameters to zero (i.e. leaving out the predictor variables) reduce the fit of the model? The null hypothesis for all three tests is that the smaller model is the "true" model, a large test statistics indicate that the null hypothesis is false. The only difference between the tests is how they go about answering that question. The graph below explains more on the relationship; The graph below illustrates what each of the three tests does. Along the (labelled ) are possible values of the parameter . Along the are the values of the log likelihood corresponding to those values of  a. The test compares the log likelihoods of a model with values of the parameter constrained to some value to a model where  Ã‚  is freely estimated. It does this by comparing the height of the likelihoods for the two models to see if the difference is statistically significant (having in mind, higher values of the likelihood indicate better fit). In the figure above, this corresponds to the vertical distance between the two dotted lines. In contrast, the Wald test compares the parameter estimate  Ã‚  to  ; where  Ã‚  is the value of  Ã‚  under the null hypothesis, which generally states that  . If  Ã‚  is significantly different

Tuesday, October 29, 2019

Ethical Decision Making Essay Example | Topics and Well Written Essays - 750 words

Ethical Decision Making - Essay Example Finding out the nature of the problem is important (Johnson 310). Identification of the affected parties is the next step. It is necessary to understand the stakeholders to get a clear picture of what lead to the problem as stated. Apart from consulting the affected, one should also try to hear from the witnesses. Clarity of the issue at this point must have come out. It helps stabilize the next step. The third step is exploring options available. It enhances brainstorming and reflects on a range of actions possible. In every potential problem, at least three options should be availed. From these options, one explores the strengths and limitations of them all. Identification of directly related problems is necessary. Before the decision comes out, it is wise to establish a mechanism for revision appeal (Johnson 139). The next step is to consider your character and integrity on the choices of options made. It is wise to try to picture out the type of decision a relevant member of the community will make out of integrity. Also, try to imagine what the larger population will think of your decision if they read in a publication. Would it be the best? You should also try to think of how your decision appears later on in life (Johnson 243). The fifth step is to think creatively about potential actions. One must have at least two alternatives to consider. Considering the two, one should come up with a third alternative that combines the idea of both the two alternatives. The third alternative should satisfy the interest of the primary parties in the situation. The sixth step is to check your confidence in the choice. It gives one the courage to give the decision openly with substantial reasons for his choice. It is more advantageous if one is experienced in the subject. If not, then it is good to consult an expert and here what he says about the solution.

Sunday, October 27, 2019

Overview Of Chomskys Theory English Language Essay

Overview Of Chomskys Theory English Language Essay Introduction: The question to consider is how children acquire language and at which stage they could improve their speaking and listening skills. In particular, syntax and vocabulary are the main concern of the language acquisition domain. The task of psycholinguistics is to discover the relationship between language and the human mind (Field: 2003). Many theories, therefore, have emerged in exploring this relationship, which seek to explain the way in which children understand and acquire language. Over the last five decades these theories have offered various ideas and interpretations of the relationship. For example, in Behaviourist theory, which is associated to skinners research into language, language acquisition is considered a collection of habits. It is thought that children learn how to form correct utterances through positive reinforcement from the people around them (Patten and Benati: 2010). Cognitive theory, which is associated with Piaget, is considered a way of discovering how ind ividuals create and use language in their social context (ibid, p71). Interaction theory, related to Bruner, holds that language comes from the interaction between children and their environment (ibid, p99). There are, however, two theories in the relevant acquisition literature which oppose one another and provoke countless debates: Chomskys theory and Tomasellos theory. In Chomskys theory, children biologically possess an innate ability to acquire their language. This ability is mainly specific to language. Whereas, in Tomasellos theory language is acquired through language use by means of social skills, such as, joint attention and general learning mechanisms (Behrene: 2009). This paper seeks to explore these two theories in order to contrast them. The first and second parts of the paper present an overview of the main ideas in the two theories. The third part focuses on their different aspects, including the: poverty of stimulus argument, linguistic creativity, modularity and language specific domain versus domain- general learning mechanisms. The fourth and final part, discusses some weak points in the two theories. Overview of Chomskys (Innatist) theory: In language acquisition domain, Chomskys theory is called an innatist theory, because he proposed that children biologically possess suitable abstract knowledge for the task of first language learning .This abstract knowledge shapes the linguistic system which they learn. In fact, through this innate knowledge children can discover the rules of their language system and reduce hypothesis formation and guessing. (Patten and Benati: 2010). Chomskys main argument is that all human beings are born with an innate knowledge which is particularly designed for language acquisition (ibid). This argument is indeed, opposed to the one that language is a result of the interaction between human beings and the environment or item-usage learning (e.g. Skinner, 1957; Tomasello, 2003). Furthermore, The term Language Acquisition Device (LAD) was coined by Chomsky in this context to refer to such innate knowledge or the little black box (Patten and Benati: 2010).The (LAD) comprises the universal princi ples of all languages, by which children can be kept on track and not confused by all the complex rules of particular languages. When this (LAD) is activated, the child can discover the structure of the language s/he is to learn by matching the innate knowledge of basic grammatical relationships to the structures of the special language in the environment (Lightbown and Spada: 1999). However, since the 1960s, instead of (LAD) universal grammar hypothesis (UG) was introduced by Chomsky. It was given much concern by him instead of, the (LAD), because, in Chomskys view this hypothesis means that there is an innate knowledge source which governs the shape of natural language (Patten and Benati: 2010). It should be noted that the first appearance of Chomskys theory was in 1959 in his critical review of Skinners book Verbal Behavior in 1957. Chomsky in his review pointed out many shortcomings in applying Skinners theories to language acquisition. For example, Skinners experiment using rat boxes is not relevant to language because the behaviour of rats is unlike human behaviour. As a result, Skinner has a mistaken understanding of the nature of language. Furthermore, the environment considered solely as learning mechanism can not be the basis of language acquisition and therefore, mans ability to acquire language must be innate (Aitchison, 2007). Overview of Tomasellos theory (usage-based theory): The account of language acquisition provided by Tomasello comes under the umbrella of usage-based theories. Recently, a new view of language and human linguistic competence has emerged (Tomasello: 2003). This view comes from a set of theories usually called cognitive-functional linguistics, and also called usage -based linguistics in order to emphasize their main ideas that language structure is produced or appears from language use (e.g. Langacker, 1987a ; Croft, 1991; Tomasello, 1995, 2003). It is note worthy that this view stands in direct opposition to Chomskys innatist theory. Because, Tomasello in his theory is mainly concerned with the question of how children get from here to there from the constructions of infant level speech to the abstract constructions of adult thought through one set of processes of acquisition (Tomasello: 2003:3). In Tomasellos theory it is impossible that humans can have been born with a specific collection of communicative behaviours only for language . This collection more probably learned by children during their years from the linguistic conventions used around them. They must possess flexibility in order to learn both the different words and the suitable expressions of each language and the different types of abstract constructional pattern which historically these languages have grammaticized (ibid). Tomasello emphasizes, however, four points in his theory: First, the innate skills which people have are not specific to language but can be used as means for language learning. Second, theory of mind is central to symbol use, because humans can understand symbols while nonhuman do not possess this ability, because they use signal system. Thirdly, word-learning skills include: joint attention, which means the ability that children possess in their first year old whereby they can understand other people as intentional agents and interact socially through an object to which both pay attention; children note this attention to both it and themselves; Intention reading, means the ability to understand the social world around them through imitating adult acts; the construction-learning skills encompassing: analogy and pattern-finding. The latter means the distributional analysis based on statistical information in the primary linguistic data and the ability to form perceptual and conceptual figures of similar objects or situations (Tomasello: 2003). The differences between the two theories: It is noteworthy that the accounts provided by Chomsky and Tomasello comprise many opposed aspects, of which the main ones are as follows: 3.1. Poverty of stimulus argument: The basic argument of the nativist theory is based on Chomskys assumption of the poverty of stimulus (1965).This assumption means that the data provided by the input to which people exposed are not rich enough to account for language acquisition (Patten and Benati:2010). In other words, it means that the language to which children are exposed as their input or the primary linguistic data is solely a set of individual utterances yielding some abstract principles of grammar which seem ambiguous for language acquisition .The best solution he can provide is the universal grammar hypothesis (UG), which means that all humans are born with an innate universal language containing a number of abstract principles which can lead the acquisition process (Tomasello: 2003). Despite the fame of the poverty of stimulus argument in the language acquisition domain and childrens language research, it has certain, if we contrast it with the account provided by Tomasellos usage-based theory. We find that the research into the developmental psychology of language acquisition has provided many arguments which support the richness of stimulus in usage-based theories (e.g Clark2003, Tomasello 2003). In fact, the significance of social pragmatic interaction in language acquisition is evidenced by extensive findings in this domain (Tomasello: 2003). To put it more simple, Tomasello in his theory emphasizes that: There is no poverty of the stimulus when a structured inventory of construction is the adult endpoint (Tomasello: 2003:7). He notes that the hypothesis of an innate universal grammar has two major problems, namely, first, the linking problem and the problem of continuity. The first problem is how children can connect their abstract universal grammar with the particular language which they learn. The second problem deals with the developmental changes in childrens language, for example, how people can understand childrens language during their developmental change if we accept that universal grammar is always the same. It, therefore, seems useful to provide a description or explanation of child language acquisition which ignores any hypothesis of universal grammar which creates these problems (Tomasello: 2003). Accordingly, it is important to note that Chomsky and Tomasello are opposed on the argument of the poverty of stimulus. Tomasellos view, however, seems stronger, because nativists provide no support for their claims. As Pullum and Scholz (2002:47) point out, the poverty of stimulus argument still a waits even a single good supporting example. Moreover, Akhtar (2004) seems to agree with this criticism, in that she indicates that this argument was the basis for a number of nativist claims, yet indeed lack supporting empirical evidences. 3.2. Language is creative: Another difference between Chomsky and Tomasello is the formers belief that language is creative. From Chomsky perspective, creativity in language has three- fold support. First, people possess the ability to understand and produce strange sentences which they have never before heard or spoken (Aitchison: 2007). Second, the creative use of language is free from the external and internal affects of the stimulus control (Chomsky: 1968). Third, the way in which people use the language considered to be coherent and appropriate to the situation (Hegde: 1980). By the way of contrast, we can see that Tomasello does not ignore creativity in language, but he has little concern for it. According to him, it results from the attempt of humans to create categories in their own language (Tomasello: 1995). Chomsky asserts that the creativity in language is something which can not be acquired solely through environmental learning methods (Aitchison: 2007). Tomasello contrastingly asserts that, during a period of time, children obtain the communicative conventions are obtained step by step from the people around them. For example, their social cognitive skills and developing cognition are utilised to internalise these conventions. Childrens basic abilities are used to learn their first words. They create concepts so as to understand adult speech and then to produce suitable new words in their communicative contexts (Tomasello: 1995). It is thought, however, from the contrast between the two views that Chomskys view about the creativity of language has some limitations. For one thing, nativists assert that every utterance we hear and say is completely novel and accepted. This assertion seems to be wrong. The reason is that to accept it we would need to assume that each word or sentence has a separate existence. Moreover, we have to assume that our past language experience is sufficient to provide a clear understanding of the present utterances. But, if these assumptions are accepted, the result will be that human communicative behaviour has no continuity (Hegde: 1980). The second point, on the creativity of language free from the control of stimulus, seems to be weak, because, as discussed above in section (3.1) no evidence has been offered in its support. Furthermore, with regard to the third point, in Chomskys view the way that people use language is coherent and appropriate to the situation. It could be argued that this point is somewhat vague, since Chomsky admits that he can give no clear meaning to the terms appropriateness and coherent in this context (ibid). However, he stresses that the creative aspect of language is common. Humans constantly create novel utterances and many who lack this ability might be brain damaged (Aitchison: 2007). This view would be more popular if it took into account the effect of environmental learning methods in producing our utterances, since the one question that needs to be asked here is, how humans can produce them without communication with their input. 3.3. Modularity: In the areas of linguistics and philosophy of mind, the idea of modularity has raised a great deal of concern (Garfield: 1987). There seems to be another difference between Chomsky and Tomasello, about the modularity of mind in language acquisition. To illustrate, the definition of modularity according to Crystal (1998: 246) is: A term used in recent discussion of language in two slightly different ways. On the one hand, it is proposed, especially in J. A. Fodors The Modularity of Mind, that the mind is modular in the sense that it consists of a number of different systems ( modules) each has its own distinctive properties , such as the language system and the vision system. On the other hand, it is suggested, especially in government-binding theory that language system itself is modular in the sense that it consists of a number of different subsystems which interact in specific ways. The concept of modularity is that the brain is divided into separate parts, an idea to which Chomsky gives much attention (1965).He identifies the language area as a separate faculty of mind, in that language is autonomous in the mind and a separate module in the brain (Aitchison: 2007). Furthermore, he goes on to argue that the human mind is, like other complex biological systems, modular in its internal formation (Chomsky: 1984). The main idea of modularity, according to him, is that the modularity of syntax means that the structures of syntax are not the same as the structures exist in other cognitive (Chomsky: 1968 cited in Tomasello: 1995). By the way of contrast, we can see that Tomasello does not agree that language is a separated module in the brain, because, by his reasoning, in order to have a perfect grammatical theory the syntactic abilities should be combined into cognition and not like an autonomous sub-system (Parisse: 2005). To sum up, Chomskys view is a modular view in which there are different sub-parts in the mind each one possessing special characteristics. Tomasello, however, take the non-modular view that there are general principles employed in all cognitive domains which control the mind (Archibald: 1993). However, to return to the account of modularity provided by Chomsky, one of the difficulties with this account is the claim that syntactic structures are not like the structures which exist in other cognitive domains. This seems to be wrong, because it gives the idea that the syntax module is innate, yet if we give the example of the game of chess, we find that it possesses a number of unique structures, such as, the images of a knight fork or queen-a side attack- in human cognition. But there is no need to presume that this uniqueness chess- playing form needs an innate mental form (Bates et al. 1991). Moreover, the structures of cognitive thought which adults utilise in order to play the game of chess come through a process in which people employ general cognitive processes to face their problems in their social interaction which they may have had in learning to play a constructed game (Tomasello:1995). Hence, it is thought that Chomskys view seems to be weak because it is difficult to specify which part of the brain is responsible for language. As Bates asserts, it still far from knowing perfectly which parts of the brain are responsible for language (Bates in press, cited in, Tomasello 1995). 3.4. Language- specific versus domain- general learning mechanisms: Another point of difference between Chomsky and Tomasello concerns the way in which children acquire language. is another different point between Chomsky and Tomasello. The difference lies in the contention over whether language should be a specific domain or a domain general learning mechanism. A specific domain in this context means a domain specific to language, whilst, domain general refers to learning mechanisms which are not specific to language, yet applied generally. From Chomskys perspective, since, human beings are able to learn language and animals are not, this ability is considered genetically inherited (Aitchison: 2007). Nativist theory, in fact, hypothesises that children are born with universal grammar (UG), a set of innate principles and parameters. This possession helps children to learn language without making errors as they learn (Conroy and Thornton: 2005). Therefore, this assumes that children possess a pre- existing domain- specific innate form which specifies the form of their language knowledge. Moreover, in language learning in particular, syntax children obtain ability without exposure to adequate stimulus (Chomsky; 1986, Pinker; 1994). However, Tomasello believes that it is false to suppose that children have genetically endowed grammar (Tomasello: 2003). To his mind, children in order to learn their language employ item-based learning integrated with some general learning mechanisms that are used in other cognitive domains , such as, analogy (Conroy and Thornton: 2005). Moreover, in Tomasellos view the properties of language structure come from joint attention figures and not from innate language specific mechanisms (Segalowitz: 2001). As a result, Tomasello significantly did not ignore language universals; however, to him they not universals of form or a special type of syntax or linguistic symbols but are instead, the universals of human communication and cognition. For example, human beings use language in similar social contexts in order to provide solutions in language for communicative tasks, such as, describing specific entities (Tomasello: 2003). Consequently, Chomskys view that language has a specific-do main is weak , because languages differ in their grammatical relations, of subject and object, for example, Acehnese, an Indonesian language, and Tagalog, a Philippine language, do not possess these grammatical relations ( Tomasello:1995). 4. Some weakness in both theories: Tomasello, then, introduced a new model of usage-based theories in language acquisition in which he paid attention to a main set of skills, namely, intention reading, joint attention and pattern-finding skills. These skills are general skills utilised also in other types of cognition and not in language alone. Furthermore, although they are innate, they are not like the universal grammar (UG) invented by Chomsky, because they are not specific to language (Tomasello, 2003). But Tomasellos account seems to entail some limitations. It is thought that he does not provide a clear explanation for the fact that these skills are sufficient for language acquisition. As Wilson (2006:138) points out: Tomasellos central claim is that joint attention and intention reading are foundational and prerequisite for language acquisition. It does seems reasonable to assume that they are necessary for language development, but the big question is, are they sufficient? Can they entirely account for all of the complexities of language à ¢Ã¢â€š ¬Ã‚ ¦ from parsing speech stream to the emergence of complex grammatical structures? Hollich et al. (2000), on the other hand, seems to agree with this criticism, because they assert that Tomasellos theory, which is one of the social constructivist theories, does not possess a complete or sufficient explanation for the fact that children can produce increasingly inserted sentences in their utterances. Moreover, the problem with these theories is that they still offer no clarification of childrens ability to discover the relationships between language units. In contrast to this, Chomskys theory is considered one of the famous theories in the language acquisition domain. It has indeed, affected the entire literature language acquisition, because of the controversy surrounding it. Yet this theory too attracts a number of criticisms. In this section, we focus on four critical points made against this theory. A major criticism concerns the universal grammar hypothesis (UG) which has been discussed above. Although (UG) aroused widespread interest in language acquisition debates, it is thought, that it is based solely on abstract thinking and lacks empirical support. As Kadarisman (2007a) points out, the concept of universal grammar must be without meaning unless it has empirical evidence. But, without adequate explanations, it seems to be more a slogan than a scientific effort. Moreover, due to its abstraction, (UG) neglects the local importance of language used in the cultural context (Becker: 1995). Second, Chomskys theory is criticised for relying on logical arguments only. As Palmer (2000) indicates, Chomskys nativist claims remain are still the same as they have been fir the past two decades. Because his claims are based on logical arguments instead of, direct evidences or reasonable interpretations, his argum ents have no external support. Tomasello seems, agree with Palmer in this criticism because he states that Chomsky in his account relies strongly on logical arguments, not using the scientific study of human behaviour and cognition (Tomasello: 1995). Third, it is criticised because it can not be tested. This creates some contention around Chomskys account. The reason is that his theory has no clear cut procedures which could be examined. To put it more simple, Chomsky considered theory-construction in linguistics as similar to theory- construction in the physical sciences, particular, physics. Yet, there is a deference between these two domains, because, the mathematical model in physics depends on physical phenomena and is testable, whereas, Chomskys model relies on subjective judgments made by individual native speakers who may disagree with each other. Consequently, it can not be tested (Moor and Carling: 1987). Fourth, Chomskys theory is criticised in terms of its ideas, if considered as philosophical ideas, for instance the adoption of such innatist ideas as, the universal grammar (UG) hypothesis which is based on the hypothesis of an innate language faculty. Subsequently, many linguists (e.g. Hegde, 1980; Moore and Claring, 1987) have strongly criticised these ideas. For example, Hegde asserts that the concept of a nativist theory is merely part of an ancient philosophical idea. Furthermore, Moore and carling believe that Chomskian linguistics are linked by these ideas to philosophy, in particular, epistemology, the part of philosophy concerned with knowledge theories. Conclusion: The domain of language acquisition possesses a varied collection of theories. Their main concern is to discover the way in which people, in particular children, can acquire language. The accounts given by Chomsky and Tomasello can be critically contrasted, as seen above. They obviously stand on two opposite sides. In Chomskys theory, children are born with an innate ability by which they acquire their language, whereas, in Tomasellos theory, language is acquired through language use and not by biologically innate ability. Furthermore, the innate abilities which children have are not specific to language. However, the main aspects which have been contrasted in this paper comprised: first, the poverty of stimulus argument, in which, according to Chomsky, the input is not sufficient to acquire language, while, from Tomasellos perspective there is no poverty of stimulus; second, Language to Chomsky is creative, because it is free from the control of stimulus while in Tomasellos view lang uage results from the attempt of humans to create categories in language; third, modularity, Chomskys assertion that the mind is separated into sub-parts, whereas Tomasello believes, that general principles control the mind; and fourth, Language- specific versus domain- general learning mechanisms; either there are universals specific to language, as in (UG) hypothesis of Chomsky or, as Tomasello states universals is not specific to language but apply to all human communication and cognition. Hence, we can conclude that Chomskys account strongly relies on the hypothesis of universal grammar (UG) to support his view on the poverty of stimulus argument, creativity of language, modularity and the language- specific domain. It should be noted that the universal grammar hypothesis (UG) brought a great deal of debate among scholars of language acquisition, even though one of its limitations is that it has no empirical evidence to support it. Tomasellos account, conversely, depends on general skills in language acquisition, such as, joint attention, intention reading and pattern finding skills. Yet he did not provide adequate explanation to convince us that these are sufficient for language acquisition.

Friday, October 25, 2019

Essay --

How to change the oil and filter on a 1993 VW Corrao VR6 The following instructions are recommended for changing the motor oil on a 1993 Corrado with a 6-cylinder VR6 motor type. Oil changes are necessary to ensure proper lubrication for the engine during use, usually ranging from every 3,000 to 5,000 miles. Over time, the oil breaks down and may cause excess wear on internal parts. The oil filter should also be changed at this time, due to any particles the filter may have caught from the old oil. Depending on your level of mechanical ability and weather conditions, this process should take about an hour or less. Please read all instructions thoroughly before attempting any maintenance. New parts: 6 quarts of oil 1 filter Tools: Floor jack Container for old oil A 6mm Allen wrench for oil filter plug 36mm socket for oil filter housing 19mm socket for drain plug on pan Socket wrench (3/8† or 1/2† is fine) Torque wrench Steps: 1. Warm up the engine by driving around for a few minutes. This will warm up the oil and will decrease the amount of time the oil needs to drain. 2. Park the ...

Thursday, October 24, 2019

Violence in media

Poor relationships), education (Insignificant schooling), socioeconomic status and community (egg. Neighborhood violence) M; West, M; Marrow, D; Hamburger, M; Boxer, P, 2008, p. 929). Although exposure to media violence is not the primary motive for aggressive behavior, it is however, the single most curable contributing reason. Violence is noticeably becoming a key factor within today's society; medias interpretation and representation of violence on all forms of interaction must play a role on our behavior to date.Theorists have established from recent research that violent media for instance, video games and movies, â€Å"temporarily Increase aggressive thoughts. Aggressive affect and physiological arousal† (Carnage, Anderson, & Bartholomew, 2007, p. 179), thus creating violent behaviors. In addition, Anderson cited that, â€Å"the industry markets violent video games to underage kids† (Anderson, 2004, p. 1 1 which evokes violent thoughts, imitation and aggressive ac tions. Through this proposed study a major issue raised within the area of media violence would be addressed.This Issue that needs to be noninsured Is the long-term effects that may occur to the youth. In this context, â€Å"physiological desensitizing displays reduced or no emotional feelings or empathy for others, due to media influencing thoughts, feelings and motives; primarily this has become a concern as media increased the likelihood of violent behavior† (Houseman, L & Taylor, L, 2006; & Carnage, N, Anderson, C & Bartholomew, B, 2007). The aim of this study is to investigate the potential gaps to help understand the relationship between violence in the media, and aggressive behavior between he youth of today.Firstly, notwithstanding the substantial Information already gathered on the short-term effects of media violence, little study has been able to link media and young adults to seriously violent behavioral tendencies (Hobart, M; West, M; Marrow, D; Hamburger, M; Box er, P, 2008, p. 930). Secondly, the studies undertaken to date on the effects of media violence influencing hostile behavior, seem to be more noticeable for the earlier years with once again only touching the boundaries In regards to adolescents.This study will analyses behavior and affects as not been fully investigated & recorded in the past due to concentration of research on media violence on adolescents. I wish to undertake this research to see if a link can be established between media violence and the seemingly known aggression for this age group. If proven this would assist our legislators draft comprehensive legislation, based on sound research, to address issues & provide protection for our youth going forward. Analyses of this study will focus particularly on the pervasiveness and the characteristics of young adults exposed to violence through movies and video games.Aims and Objectives The specific aim of this study is to critically assess the association between violence in the media and the expression of seriously violent behavior among the youth, ages 18-24, in a quota sample. The objectives of this project are to: 1 . Critically examine existing knowledge and gaps on this particular topic. 2. Classify and examine the different effects for different media. 3. Develop further theory to examine if media violence is considered a problem. 4. Evaluate people's perceptions of the impact media violence has on themselves and other young individual's in the youth. . Make recommendations to address issues and provide protection for the youth going forward. Literature review A significant and growing body of researchers state that the â€Å"youth exposure to media violence leads to increased aggressiveness† (Slater. M, Henry, K, Swami, R & Anderson, L, 2003, p. 713). This can be seen as a serious problem within the society; due to the fact media violence primes the viewers for aggressive behavior by stimulating violent-related thoughts, evokes imitat ion and increases arousal (Meyer, 1010, P. 243).Nonetheless, many individuals believe that media violence will not affect hem negatively or directly. However, the outcomes for media violence present instant effects or long-term effects within individuals, especially throughout the numerous types of media. From a social-neuroscience viewpoint, video games are portrayed as a different type of media than television and movies, mainly because â€Å"video games are more interactive and immerse, engaging neural systems which activate and effect aggressive behaviors† (Carnage, Anderson, & Bartholomew, 2007, p. 79); in this context, video games primarily engage the players, allowing these players o identify themselves as the attacker, to receive direct awards and promote In addition, physiological desensitizing needs to be considered for the youth as this theory leads to reduced or no emotions towards others as suggested by Carnage, Anderson & Bartholomew, where they state Moline in movies and on television has changed many individuals reactions so much that they laugh at human suffering, thus suggesting that this immediate effect is linked to an increase in aggression and reduced sympathy' (2007, p 180).Therefore this may demonstrate Eng term and repeated exposure to violence in all aspects of the media can influence and increase aggression throughout their lifespan. Various studies previously undertaken regarding video game violence and its possible promotion of antisocial behavior, shows the individual identifying and role-playing the violent characters. This is evident in a study conducted by Douglas Gentile (2004) about young individuals who frequently played violent video games, and were more likely to have increased aggression and fights then those who participated in non-hostile media games.Similarly, Potter suggests that â€Å"when violence permeates the media year after year in all kinds of programming and when the message of that violence is antisoc ial, the mean of society is likely to move gradually in an antisocial direction† (Potter, 2003, p. 50), therefore, creating the key idea that individuals will try harder to gain social acceptance through aggressive actions due to the cause of violent media. SECTION B: Methodology and Research design Methodology The proposed research conducted would be best lead through an interpretative paradigm as the theoretical framework for this study.Interpretative seeks to comprehend and describe human social reality, an understanding that is diverse for every individual person (Walter, 2010). This research will endeavourer to understand the impact media violence has on the youth within society and how behavior can be influenced and imitated through observational viewing. To comprehend the aim of this study, a mixed methodology of quantitative and qualitative research will be used for the investigation. As part of the quantitative research, quota sampling will be utilized to segregate th e population as the research focuses only on the youth populace, ages 18-24.Additionally, a convenience random sample survey on survey monkey will be utilized to gain the data of a small sample group consisting of 20 individuals. The questions asked will help gain personal perspectives of individuals and assist in understanding, if, why and how types of media cause aggression and behavioral changes in the youth. Furthermore, other factors such as socioeconomic status, environmental, and education aspects are considered within the sample survey as they can determine whether individual's behaviors can be Just affected by these factors or also linked in with media violence.Research portrayed suggested that lower socioeconomic status societies on average watch more television, thus presents higher dosage of media violence (Cantor, J, 2000). This project will gather information from key individuals based on their own The qualitative approach will be applied to analyses numerous types of literature and data to support the research proposal. This project will conduct a detailed investigation into the study conducted by Anderson, C & Dill, K (2000) on their examination of violent video games affecting aggressive behaviors in the laboratory and in life.Anderson, C & Dill, K (2000) study the ways in which media shapes individual behaviors based on aggression-related variables and personal characteristics. The myriad types of literature will be thoroughly examined and compared with the quantitative study to finalist an outcome. Research design The research aims to understand whether young individuals within today's society are influenced and dominated by the violence portrayed within the media, which can lead to changed behaviors. The first task is to select the participants for this convenient random sample survey.This research will target the youth populace; ages 18-24, with 20 participants both male and female conveniently selected to participate. All participant's wi ll remain anonymous and will take place through survey monkey in order for subjects to easily access the sample survey. The second task is to provide the link to the youth, ages 18-24, for the sample survey to be completed. The link will be conveniently published on the University of Western Sydney Backbone page to gain anonymous participants. The surveys will consist of liker- type and open-ended questions to make the survey in-depth, yet ass to complete.A third task to be undertaken whilst the surveys are being completed is to conduct the qualitative approach within this study. This methodology will be utilized to examine myriad types of literature to gather and compare data to gain an outcome. The data gathered will be analyses through statistical and text analysis of the methodology developed. Through survey monkey, the data is manually analyses from the participant surveys completed, in which, an excel sheet will be created and the results conveyed within the survey will be inv estigated further to help validate the proposal.Ethical procedures Ethical considerations are essential when undertaking research methodology. Issues such as confidentially, anonymity and the right to withdrawal from the study are significant principles that are put in place for this study, for the respect of the participants. Informed consent is the cornerstone for research and an important aspect provided to potential subjects. This study will provide the participants with an information sheet detailing all the information about the study being conducted in a clear and brief manner.Along with the information sheet, a consent form will be sent voluntarily and to be free from coercion. For ethical reasons, subjects will only be allowed to complete this study if they are 18 years of age; this will be clearly stated in the consent form to avoid any issues further down the track. The process of the consent form will also imply that subjects have to right to withdrawal from the study at any point. The right to confidentiality is essential in research (Polite & Beck, 2010) but may be conflicting in this proposed study.This is due to the facts that the surveys will be asking for their own perspectives, opinions and experiences, which ay lead to break confidentiality. However, participant's identities will remain protected from the public. Through the research methodology for this study, there is a myriad of benefits and risks that may be presented. With the online surveys being the primary form of data collection for this study, this has allowed for a cost-effective and efficient way of collecting information from a population.However, concerns arise with this form of surveying, as it is not secure in preventing under age individuals from completing it. In addition, a risk that may influence this study is the act that not all youths are the same and what may disturb one individual may have no effect on another. Likewise, development concerns, emotional maturity and relationships with others seem to be a much more significant role in determining if an individual is at risk for violent behavior (Media smart, 2012).

Wednesday, October 23, 2019

Ethics Program for Nonprofit Management Consulting Services Essay

Our clients are placing a high level of trust in us and we must honor that commitment by ensuring no confidential information is disseminated outside our company or to those inside the company who may have a conflict of interest. Above all else we will be professional with our clients and work to the best of our ability to provide them with unrivaled service. Since we specialize in working with nonprofit companies the majority of clients we work with will have an Ethical Code as well. When available we will take their Code of Ethics into account for any work we will be doing where we act on their behalf. Since we work with many nonprofit and volunteer based organizations we encourage everyone to volunteer and donate time as they see fit with the following guidelines; 1) Volunteering will not be done to curry favor with the business before they are a client. 1) Volunteering will not be done during an active consulting project with the company you are consulting with. 2) It is up to you to determine if volunteering for one of our clients will result in a conflict of interest. Training Program All New-Hire employees will receive a minimum of Four (4) hours of Ethics training during their first week with the company. At a minimum the following will be covered; 1) Code of Conduct 1) Actual ethical situations that have arisen with the company in the past a. Bribes / Gifts b. Conflicts of Interest c. Relationships with Clients 2) Who to talk to if an ethical situation or question arises d. Owners e. Ethics Point Hotline At the end of the training you should be able to understand the following items (Ferrell, Fraedrich & Ferrell, 2008); 1) Recognize Situations that might require ethical decision making 1) Understand the values and culture of the organization ) Evaluation the impact of your ethical decisions on the company 3) The difference between your ethical values and those of the companies. During your training if you have any suggestions to add or have ethical situations you’d like to discuss please do not hesitate to bring it up with the trainer. We understand that everyone has had experiences in personal life and when working with other companies. Those experiences can help us expan d and improve upon on our existing training and update our Code of Conduct as required. Training Program – Yearly Refresher At a minimum of once a year, the entire company will convene for an Ethical Situations Round Table. Topics will include newsworthy stories of other companies and any closed ethical issues within the company. This is a time not only to discuss ethical situations but to work as a group in finding the ideal solution to how the company should handle similar issues. We want to be a step ahead and be prepared for events that could affect the company. Reporting/Monitoring of Discussing an Ethical Situation During your time with the company you may run into situations that you would like guidance on. The Owners of the company have an open door policy for talking about these issues. It is better to talk about them before they happen than after they happen though. The Owners will work with you on the situation for the best outcome for the company. They are invested in the company and ensuring the company makes ethical decisions ensures long term growth and profitability. Alternatively we have contract with Ethics Point to provide a hotline for reporting or discussing ethical situations if you do not feel comfortable talking with the owners about the situation in question. Your call to Ethics Point (â€Å"Hotline Reporting -,† 2012) will be confidential but information about the situation will be reported to the owners so they can work through the situation. The company also leverages Microsoft Exchange for monitoring E-mails of all Employees to proactively deal with potential ethical issues that may arise while working with our clients. Due to this type of monitoring we highly recommend that personal issues are not dealt with using your business e-mail address. Investigating Ethical Issues or Situations The company has contracted with Ethics Point to handle the investigation of any serious Ethical situations. Due to the nature of Ethics Violations it can be a conflict of interest in our small company if the Employee’s or Owners were tasked with these investigations. We also do not want to create a hostile atmosphere during or after the investigation. During an investigation your cooperation with Ethics Point is required. Failure to cooperate with the Investigation will lead to disciplinary actions that may include termination of employment. Disciplinary Action for Ethics Violations While we hope that we are able to provide you with enough training, reinforcement and the cultural atmosphere to be able to avoid an ethical issue, it does happen. Violations of the Code of Conduct will be handled by the CEO with recommendations from Ethics Point if they are if they are handling the case. Action will be based on the following items: 1) Damage of reputation or character of the company 2) Loss of Clients 3) Actions taken by the company to remedy the situation Action taken will be one or more of the following: 1) Additional Ethics Training 2) Leading one of the Yearly Ethical Discussions 3) Volunteer time with the Nonprofit of your choice 4) Time off w/ out Pay or use of vacation 5) Transfer of Account(s) to another consultant 6) Termination of Employment Reviewing and Improving our Ethical Culture At the end of each year after the yearly discussions all aspects of the Ethics code will be reviewed and updated as required. With the ever changing business environment and new situations that are constantly popping up in the media it becomes mandatory that we do our best to keep the Ethics program relevant. With all things relating to the Ethics Program we encourage feedback and suggestions throughout the year, not just at the yearly meeting. All suggestions received throughout the year will be discussed by the owners frequently and any changes to the program will be made. The ethics program belongs just as much the Company as it does the employee. The employee’s will rely on it as a frame of reference for how to work through difficult situations and the company will rely on it to guide the employee’s in their daily activities. If the company is successful the employee’s will be successful. In addition to the yearly meetings and annual review of the Ethics Program, every 3 years Ethics Point will audit the program and supply recommendations that may be implemented.

Tuesday, October 22, 2019

A stench of Kerosene Essay Example

A stench of Kerosene Essay Example A stench of Kerosene Essay A stench of Kerosene Essay Essay Topic: Literature A Stench of Kerosene is a fundamental representation of how customs and traditions can become ruthless pressures in life, causing individuals to make complex decisions, for their security in the community on terms of culture and traditions. A Stench of Kerosene, by Amrita Pritam, follows the turbulent marriage of Manak and Guleri. As a consequence of Guleris infertility, Manaks mother is obliged to wed him to a second bride, in order for Manak to bear a son under his name, and abide by the well followed traditions of his ancestors, and other members of the community, so as for him not to become an outcast of the society. Manak, is then forced to marry the second bride against his own will, and this causes Guleri to become a victim of a catastrophic and traditional suicide, by smouldering herself with lethal Kerosene, and setting herself ablaze. Manak then becomes a cold, hateful character, and even rejects his own child as he claimed that the boy had a stench of kerosene. This story is an obvious critique of the Indian way of life, which is followed, and based on traditions, which at any cost must be fulfilled, for one to live in amity. Manak, in this case, is the victim of this great oppression, as he loved his first wife sincerely, and was defeated by the pressure imposed upon him by his mother. The Story follows a number of different aspects and traditions that are implemented and closely followed by Indians in an Indian community. Points such as the disregard for women are cunningly incorporated in this tale of love and loss, and clearly portrayed as part of the stories plot. For example, a tradition, which has been clearly condemned throughout this story, is the fact that clearly in an Indian community, the woman is not given any respect or value. She is brought and sold, this is a point, which is clearly underlined when Manaks mother pays a sum of 500 rupees, to acquire him a second wife. Guleri is obviously oppressed as a woman in different ways, for example the fact that she is only permitted to see her parents only once a year. This is obviously another oppression towards her. The story not only focuses on sexism and oppression, however other minor issues such as superstition and other lesser customs are tackled during the events of this story, for example the customs that are completed when the harvest season ensues, The girls would have new clothes made for the occasion. Their dupattas would be dyed The story obviously projects Manaks trepidation, and vulnerable personality, as he fears conversing with his mother upon the matter of marriage, as he perceptibly fears her, and recognizes that she is also a victim of tradition, and in order for her to become a respected member of the community she, and her son, must pursue the tradition of bearing a child. We can tell from the text that Manak and Guleris marriage was a successful marriage, until the mothers unwanted interference. This is expressed through Manaks pleads for Guleri to postpone her annual visit to her parents this time. This obviously showed his dread, which obviously sheds some light upon the fact that they were content. The flute in the story has some kind of significance, and may symbolize the contentment and bliss of this couple or lack of it, as it is obviously a ritual for each of them to play this delightful instrument of joy on exultant occasions. For instance, on Guleris departure, Guleri is ecstatic, and so desires playing the flute, however we realize that Manak does not crave to play this instrument, and when attempts to, makes a strange anguishing wail, which possibly emphasizes his deep despondency. The disastrous suicide, is also an Hindu custom, for when a female loses her husband, becomes a widow, symbolically, and traditionally, she commits suicide by setting herself alight. Guleri did not physically lose her husband, as he was not dead, however, Guleri had been severed from her dear husband in an alternative direction, and so symbolically committed suicide. This also Highlights Guleris immense love for her husband, and her deep melancholy at her husbands separation. The deplorable suicide is also emphasized by Manaks reaction to this ill-fated news, and the fact that he even discards his long awaited child, and claims that the redundant, has a stench of kerosene, this is a great emphasis on how poignant this occurrence was, and how it provoked him to become a despondent character. This story is a great emphasis upon how priceless relationships can be, and how true devotion can initiate individuals in to fateful actions. This story also illustrates that even though some traditions and customs in India, and how sexual discrimination can lead to oppression. The story is an insight in to the sexism of the Indian traditions which have represented woman in the society in a different light, and how they can be mistreated, and how these tyranny infested customs can oppress woman. A custom that has been highlighted as Bride price clearly illustrates the way women are discriminated. Women can now be priced rather than paid a dowry to, and even then the bride cannot spend it for the sake of her leisure, in fact her family are obliged to use it as a result of poverty. Guleri has not only been oppressed because of her However the fact that she is only permitted to visit her parents once a year is also a great oppression on her as a person Obviously the west has altered Amerita Pritams ideas of oppression and tyranny, and has taken her world for granted, and has allowed herself to become a victim of the west different ideas. She has not recalled the fact that there are some important points to poverty, and to traditional Ethics. So I think that this story really portrays the message of valuing certain articles, whether materialistic or sentimental we take for granted.

Monday, October 21, 2019

Free Essays on A Danger In Your Life

A Danger in Your Life Many people in the world have the dangerous and sometimes scary illness, for instance diabetes. There are many causes of diabetes and a popular example could be bad eating problems. My grandmother was not lucky, so she got this terrible disease because of her personal problems and stress. It’s good for her that there are many organizations, which assist diabetics. You can’t completely understand what these people have to go through until someone close to you has it. If you sit back and think about it, there are some ways that diabetes could start affecting your life. Kids drink lots of soda and eat a lot of chocolate, and their parents don’t even think about the possibility that their children could get diabetes. It’s so upsetting to admit not caring in the past for your loved ones. On the other hand, it might be caused by some problems in life or work about which people get nervous all the time. That might also happen to married couples who are around thirty years of age having problems at work and at home. In this case a person sometimes blames the whole environment and his living style. The saddest and the most unfair way in which people might get diabetes is genetically contract. If one of your grandparents had it, you have a big chance of getting it too. As we can see, we need to do everything we can to prevent this situation from happening. Such habits, stressful lifestyle or genetic coincidences might change your life forever. My grandmother happened to surrender to this awful illness at the age of forty. She got diabetes after her husband died, thinking about it every second. This is so ridiculous! She has to give herself an injection of insulin four times a day and check her blood sugar twice a day. Grandma can’t go anywhere without her medications for more than three hours. She ... Free Essays on A Danger In Your Life Free Essays on A Danger In Your Life A Danger in Your Life Many people in the world have the dangerous and sometimes scary illness, for instance diabetes. There are many causes of diabetes and a popular example could be bad eating problems. My grandmother was not lucky, so she got this terrible disease because of her personal problems and stress. It’s good for her that there are many organizations, which assist diabetics. You can’t completely understand what these people have to go through until someone close to you has it. If you sit back and think about it, there are some ways that diabetes could start affecting your life. Kids drink lots of soda and eat a lot of chocolate, and their parents don’t even think about the possibility that their children could get diabetes. It’s so upsetting to admit not caring in the past for your loved ones. On the other hand, it might be caused by some problems in life or work about which people get nervous all the time. That might also happen to married couples who are around thirty years of age having problems at work and at home. In this case a person sometimes blames the whole environment and his living style. The saddest and the most unfair way in which people might get diabetes is genetically contract. If one of your grandparents had it, you have a big chance of getting it too. As we can see, we need to do everything we can to prevent this situation from happening. Such habits, stressful lifestyle or genetic coincidences might change your life forever. My grandmother happened to surrender to this awful illness at the age of forty. She got diabetes after her husband died, thinking about it every second. This is so ridiculous! She has to give herself an injection of insulin four times a day and check her blood sugar twice a day. Grandma can’t go anywhere without her medications for more than three hours. She ...

Sunday, October 20, 2019

Yuan Dynasty Emperors List - Chinese Emperors

Yuan Dynasty Emperors List - Chinese Emperors The Yuan Dynasty in China was one of the five khanates of the Mongol Empire, founded by Genghis Khan. It ruled most of the modern day China from 1271 to 1368.  Genghis Khans grandson, Kublai Khan, was the founder and first emperor of the Yuan Dynasty. Each Yuan emperor also served as the Great Khan of the Mongols, meaning that the rulers of the Chagatai Khanate, the Golden Horde, and the Ilkhanate answered to him (at least in theory). Mandate of Heaven According to official Chinese histories, the Yuan Dynasty received the Mandate of Heaven even though it was not ethnically Han Chinese. This was true of several other major dynasties in Chinese history, including the Jin Dynasty (265 - 420 CE) and the Qing Dynasty (1644 - 1912). Although the Mongol rulers of China adopted some Chinese customs, such as the use of the Civil Service Exam system based on the writings of Confucius, the dynasty maintained its distinctly Mongol approach to life and lordship. Yuan emperors and empresses were famous for their love of hunting from horseback, and some of the early Yuan era Mongol lords evicted Chinese peasants from their farms and turned the land into horse pastures. The Yuan emperors, unlike other foreign rulers of China, married and took concubines only from within the Mongol aristocracy. Thus, to the end of the dynasty, the emperors were of pure Mongol heritage. Mongol Rule For almost a century, China flourished under Mongol rule. Trade along the Silk Road, which had been interrupted by warfare and banditry, grew strong once again under the Pax Mongolica. Foreign traders flowed into China, including a man from far-off Venice called Marco Polo, who spent more than two decades in Kublai Khans court. However, Kublai Khan over-extended his military power and the Chinese treasury with his military adventures overseas. Both of his invasions of Japan ended in disaster, and his attempted conquest of Java, now in Indonesia, was equally (although less dramatically) unsuccessful. The Red Turban Rebellion Kublais successors were able to rule in relative peace and prosperity until the end of the 1340s.  At that time, a series of droughts and floods produced famine in the Chinese countryside. People began to suspect that the Mongols had lost the Mandate of Heaven. The Red Turban Rebellion began in 1351, drawing its members from the hungry ranks of the peasantry, and would end up overthrowing the Yuan Dynasty in 1368. The emperors are listed here by their given names and khan names. Although Genghis Khan and several other relatives were posthumously named emperors of the Yuan Dynasty, this list begins with Kublai Khan, who actually defeated the Song Dynasty and established control over greater China. Borjigin Kublai, Kublai Khan, 1260-1294Borjigin Temur, Temur Oljeytu Khan, 1294-1307Borjigin Qayshan, Qayshan Guluk, 1308-1311Borjigin Ayurparibhadra, Ayurparibhadra, 1311-1320Borjigin Suddhipala, Suddhipala Gegeen, 1321-1323Borjigin Yesun-Temur, Yesun-Temur, 1323-1328Borjigin Arigaba, Arigaba, 1328Borjigin Toq-Temur, Jijaghatu Toq-Temur, 1328-1329 and 1329-1332Borjigin Qoshila, Qoshila Qutuqtu, 1329Borjigin Irinchibal, Irinchibal, 1332Borjigin Toghan-Temur, Toghan-Temur, 1333-1370

Saturday, October 19, 2019

Species Divergence Essay Example | Topics and Well Written Essays - 1000 words

Species Divergence - Essay Example physiology, the mode of interaction with its environment, nutrition regime, etc. While evolutionist ideas may be discerned in several pre-modern scholars’ ruminations, it was only with the advent of the 18th century Enlightenment that modern evolutionary theories formed, with that of Charles Darwin soon taking the pre-eminent place among them. The formation of currently mainstream version of evolutionary biology was immensely helped by the respective advances in the fields of genetics and molecular biology, which helped define the organic basis for evolutionary processes. From a biological organization point of view, evolution proceeds on a species level, as individuals comprising a species do not themselves evolve over the course of their lifespan. However, the results of their interaction with the environment enable the accumulation of new heritable responses within their genotype structures, giving rise to a process of natural selection. The latter, in its turn, conditions the changes in the species’ phenotype (i.e. the complex of biological features). Natural selection may be properly defined as a gradual process of genetic variation whereby the individuals with most favorable gene combinations are more frequently able to transplant their genes to subsequent generations of a species, so that their descendants will define the face of their species. While natural selection process is individual, being transmitted across a species only indirectly, it is genotype of a species as a whole that it impacts on, so that heritable changes in those individuals’ genotypes that are favored by natural selection are spread to the subsequent generations of a species as a whole. The mechanisms of natural selection are varied; however, some of them may be assigned more prominent roles in its perpetration. Of those, ecological selection, with an emphasis on fitting with one’s biological environment, and sexual selection, with an individual’s fecundity and ability to find prospective sexual partners as a key factor, may be considered the primary ones. In turn, these mechanisms may be sub-divided into more specific methods of selection, with, e.g., ecological selection encompassing the mechanisms of intraspecies competition, kin selection, etc., and sexual selection including those of intrasexual selection, intersexual selection (sexual dimorphism), etc. b. Evidence for biological evolution is manifold and comprises the number of data from different scientific disciplines. Within the context of this essay, five types of this evidence will be examined. Plate tectonics. The discovery of the movements of plates in the 20th century laid to rest the notion of unchangeable nature of Earth’s tectonics, contributing to an idea of nature’s propensity for change. On a more specific level, Charles Lyell’s studies on the impact of climatological and geological changes on the distribution of species, with specific emphasis on extinct flora, led the researchers to conclude that movements of large land masses lead to conversion of climates, which meant that animal and plant species had to be dynamic entities, the spatial distribution whereof changes in accordance with the changes of topography brought about by geological agents. Consequently, the changes in floras and faunas were decisively connected with the corresponding shifts of land masses, contributing to the development of an idea of ecological selection. Biogeography. The research in the connection between plate tectonics and changes in life on Earth that was referred to above has been directly connected with the research in the field of biogeography. Such scientists as Edward Forbes, Wallace and Willer Matthew conducted an extensive research in the

Friday, October 18, 2019

Research paper about the life of a swordfish in the Medditerrean

About the life of a swordfish in the Medditerrean - Research Paper Example It uses its jumping skill to stun targeted preys such as the barracuda, the flying fish, small  tuna and the squid. It usually hunts its food at night. It also uses its sword-like snout to injure or kill preys and, if needed, to defend itself. While the greatest known predator of the swordfish is the shortfin mako shark, there are also the killer whale or the orca, larger sharks and the sperm whale. A very powerful fish, which can defend itself well against predators, the swordfish always keeps distance from its own kind and, though very agile, it has become a favorite catch among fish catchers. It also distances itself from small boats, though it has become an easy harpoon target to bigger ones and, though there has never been any news of attacks to humans, it remains to be a dangerous fish due to its pointed snout. Until the use of fishnets in catching the swordfish, as well as other fish, there has been a great decrease in its number. In fact, in 1999, a restaurant owner wrote to urge her peers to stop or put a strict control over the serving of this healthy and delicious fish meat. She claimed that in the North Atlantic alone, â€Å" nearly 2/3 of swordfish caught . . . are too young to breed, . . . the average size . . . is just 90 pounds, . . .† and the â€Å"North Atlantic swordfish are now at the lowest levels ever recorded (Pouillon). Up until now, the swordfish is a favourite cuisine across the East Coast of the United States. This popular fish can be served in a variety of ways. Its meat, which is more tough than other fish, is usually grilled and served as steak. At present, the swordfish is no longer included in the list of endangered

A Mind At Peace Assignment Example | Topics and Well Written Essays - 750 words

A Mind At Peace - Assignment Example The revelations of Turkish soul on cultural and political change threshold inflict the prose while marking his aesthetics and language. Among other things, A Mind at Peace is an anti-epic of Turkish nationality. It has a bildungsroman component that does not translate into experience maturity and the wisdom, but into various vulnerability spectrums for the psychic instability to history and identity sacrifices. TanpÄ ±nar makes the modernist representation for the countries such as Turkey with experiences of concentrated reform and revolution periods. These countries have long histories of colonization (Tanpinar 76). His point-of-view in the narrative ranges between the aesthete poetic voice and the more traditional narrator. The prose, in structure and style, is, therefore, a narrative representation of fraught cultural transition within the Ottoman Empire onto the Turkish Republic. TanpÄ ±nar writes A Mind at Peace, various themes and tropes such as the Sufi theme, the divided se lf, the unrequited mystic beloved and lover romance, the melodic make, material culture (memory and objects), and the Ottoman legacy. Through the entry into the vast world of symbols, (including light and illumination, lover and beloved, Istanbul and the Bosphorus, season and climb as well as alchemy and transfiguration), the readers do not forget his access to the world through various voyeur perspectives of an ironist and tourist of the native city. TanpÄ ±nar continues to treat language as the main object that memory coalesces.

ENTERAL NUTRITION Essay Example | Topics and Well Written Essays - 1250 words

ENTERAL NUTRITION - Essay Example The purpose of this study was to determine the practices of enteral nutrition and procedures among adults in intensive care units (Fulbrook et al., p. 163). The independent variables were adults in intensive care units while the dependent variables were practices of enteral feeding. A hypothesis of this study was that timely administration of enteral feeding could minimize complications in the ICU and improve the recovery rates among adult patients in ICU. (Fulbrook et al.,p. 166). A progression of worldwide studies has demonstrated that, in numerous ICUs, health care providers do not begin enteral nutrition for all qualified patients. Postponing timing in the organization, and a few highlights having an effect on a conveyance may lead to disappointment in individual encouraging targets (Fulbrook et al., p. 174). This article focuses on a literature review with the aim of helping establish the criterion for enteral nutrition among the critically ill as well as helping identify timely initiation among those eligible. Proper assessments are essential before initiating this mode of feeding. (Fulbrook et al.,p. 178). Enteral feeding is a necessity to optimize caloric targets. The research suggests that enteral nutrition to commence within 24-48 hours and the nurse should monitor the patient for any complications arising from this feeding method. The reported troubles in improving calorific admission in critically ill patients have driven the ICU group to distinguish proof based rules to create models of NS and enhance persistent results. (Fulbrook et al.,p. 176). Early start of EN, the lower term of mechanical ventilation, decrease in the unseemly utilization of parenteral sustenance (PN), potential to decrease sepsis-related complexities, intrusions in conveyance and diminished danger of death. A convenience sample test of basic consideration of medical caretakers speaking to 20 nations of the European federation of Critical Care Nursing associations

Thursday, October 17, 2019

Heidegger and das Gestell Essay Example | Topics and Well Written Essays - 2250 words

Heidegger and das Gestell - Essay Example In his writing, he states that the world which is dominated by technology will also result in the forgetfulness and unawareness and he also asks the participants to contemplate and think deeply about the question of technology, its importance and also the possible effects on the human life. The technological change was certainly very significant and transformational shift in a short period of time and Heidegger attempted to capture the most significant aspect of the change by means of a concept called Gestell, which is normally translated as â€Å"Enframing† lexically meaning â€Å"frame† or â€Å"rack† in German, but philosophically it is a newly invented word which acquires its meaning from some of the other related concepts built around the root-verb of stellen (meaning to place); just as in herstellen (to make), & vorstellen (to represent), and also the word Gestalt (meaning pattern) (Ruin, 2010). One of the most famous & talked about essays from Heidegger’s earlier period was â€Å"The question concerning technology†, which he delivered in 1953 as a lecture. He writes there, â€Å"We now name the challenging claim that gathers man with a view to ordering the self-revealing as standing-reserve: Ge-stell [enframing]† (El-Bizri, 2000: 86). The statement mention is surely puzzling and hard to understand. So in order to comprehend the correct meaning of the statement and the importance of the idea of Gestell as Heidegger believed, the statement needs to be considered in a very specific context based not only on his thoughts and ideas about technology but also his understanding of the meaning of being and history beyond those terms. Gestell is a German word and it was used by the philosopher Martin Heidegger when he was describing the elements behind or beneath modern technology. Das Gestell means enframing and Heidegger used this word for defining our current constellation of intelligibility. When some term is translated from one language to another there are, more often than not, changes in the true meaning of the word and at times such changes lead to major problems concerned with larger concepts of technology and then comes up the idea of â€Å"enframing† (Gestell). â€Å"In the idea of Gestell lies the idea of information† (Heidegger, 1982). The reason behind Heidegger using this word for defining the notion is that it completely and fully defines the idea. â€Å"By etymologically connoting a gathering together (‘Ge-’) of the myriad forms of stellen (’to set, stand, regulate, secure, ready, establish’, and so on), it succinctly conveys his understanding of the way in which our present ‘mode of revealing’ – a ‘setting-upon that challenges forth’ – forces the ‘presencing’ (anwesen) of entities into its metaphysical ‘stamp or moldâ€℠¢ (Pragung) (Thomson, 2001: 248-249). Das Gestell is a metaphysical paradigm and like the other such paradigms, it is also for determining what the world that we know of means and signifies. From the perspective of das Gestell the world is simply a place from where one can get resources. According to Heidegger, das Gestell is â€Å"nothing technological, nothing on the order of a machine. It is the way in which the real reveals itself as standing reserve† (Ralkowski, 2009: 159). â€Å"We now name that challenging claim which gathers man thither to order the self-revealing as standing-reserve: "ge-stell" (enframing). We dare to use this

Wednesday, October 16, 2019

Case study ( Criminology ) Essay Example | Topics and Well Written Essays - 500 words

Case study ( Criminology ) - Essay Example This is not the first ethical case against Judge Jones as in late 2012; he was involved in an investment fraud case and was federally indicted. The consequences that time were suspension with pay and the case is still in the trial stage. Even though in this article only the Judge’s unethical behaviour has been mentioned, the prosecutor also had unethical conduct. She allowed the Judge to go ahead with hearing her cases and even helping her with case reassignment which she knew was wrong both ethically and criminally. Both parties (judge and prosecutor) were aware of the conflict of interest their romantic relationship presented to their work relationships but yet they simply were ignorant about it. They instead chose to use their romantic involvement and power of the black robe to give an upper hand to the prosecutor in the cases as well as prevent her from getting overworked hence the reassignment. The Judge romantic relationships or not holds a position in office where he is supposed to uphold equality, fairness and integrity not to mention ethics. In this case, he used the same office to break all the above mentioned virtues instead of upholding them all because of a romantic involvement with an officer of the court. Their behaviour set a bad example, creates mistrust and damage the confidence of the public towards law officers and the justice system in general. There are several measures which can be taken to prevent a repeat of the unethical behaviour like the one witnessed in the above case or even of other unethical behaviour likely to be manifested in the courtroom. The first of these is to prohibit ant romantic involvement between colleagues in the justice system unless they do not share the same court like Judge Jones and the prosecutor. This is as a way to avoid a repeat of the behaviour of the judge and encourage fairness as opposed to favouritism. The other way is to be conducting regular background and updated information on

Heidegger and das Gestell Essay Example | Topics and Well Written Essays - 2250 words

Heidegger and das Gestell - Essay Example In his writing, he states that the world which is dominated by technology will also result in the forgetfulness and unawareness and he also asks the participants to contemplate and think deeply about the question of technology, its importance and also the possible effects on the human life. The technological change was certainly very significant and transformational shift in a short period of time and Heidegger attempted to capture the most significant aspect of the change by means of a concept called Gestell, which is normally translated as â€Å"Enframing† lexically meaning â€Å"frame† or â€Å"rack† in German, but philosophically it is a newly invented word which acquires its meaning from some of the other related concepts built around the root-verb of stellen (meaning to place); just as in herstellen (to make), & vorstellen (to represent), and also the word Gestalt (meaning pattern) (Ruin, 2010). One of the most famous & talked about essays from Heidegger’s earlier period was â€Å"The question concerning technology†, which he delivered in 1953 as a lecture. He writes there, â€Å"We now name the challenging claim that gathers man with a view to ordering the self-revealing as standing-reserve: Ge-stell [enframing]† (El-Bizri, 2000: 86). The statement mention is surely puzzling and hard to understand. So in order to comprehend the correct meaning of the statement and the importance of the idea of Gestell as Heidegger believed, the statement needs to be considered in a very specific context based not only on his thoughts and ideas about technology but also his understanding of the meaning of being and history beyond those terms. Gestell is a German word and it was used by the philosopher Martin Heidegger when he was describing the elements behind or beneath modern technology. Das Gestell means enframing and Heidegger used this word for defining our current constellation of intelligibility. When some term is translated from one language to another there are, more often than not, changes in the true meaning of the word and at times such changes lead to major problems concerned with larger concepts of technology and then comes up the idea of â€Å"enframing† (Gestell). â€Å"In the idea of Gestell lies the idea of information† (Heidegger, 1982). The reason behind Heidegger using this word for defining the notion is that it completely and fully defines the idea. â€Å"By etymologically connoting a gathering together (‘Ge-’) of the myriad forms of stellen (’to set, stand, regulate, secure, ready, establish’, and so on), it succinctly conveys his understanding of the way in which our present ‘mode of revealing’ – a ‘setting-upon that challenges forth’ – forces the ‘presencing’ (anwesen) of entities into its metaphysical ‘stamp or moldâ€℠¢ (Pragung) (Thomson, 2001: 248-249). Das Gestell is a metaphysical paradigm and like the other such paradigms, it is also for determining what the world that we know of means and signifies. From the perspective of das Gestell the world is simply a place from where one can get resources. According to Heidegger, das Gestell is â€Å"nothing technological, nothing on the order of a machine. It is the way in which the real reveals itself as standing reserve† (Ralkowski, 2009: 159). â€Å"We now name that challenging claim which gathers man thither to order the self-revealing as standing-reserve: "ge-stell" (enframing). We dare to use this

Tuesday, October 15, 2019

Marketing Simulation Essay Example for Free

Marketing Simulation Essay The rest of the sales force time would be equally divided between the segments B, C and D. Change in Strategy: During simulation, we studied the effects of percentage increase of sales force time for each market segment individually along with decrease in list price. As we proceeded with the simulation, we found that * A decrease in list price and an increase in percentage sales force time for segment D would be more fruitful in the short run as it will increase the overall sales volume and overall profit much more than in the case where sales force concentrates more on segment A. This is because the overall market share of highly price sensitive customers in segment D and â€Å"small volume customers† is almost three times of segment A’s market share. * So, even though the profit margin in segment D and â€Å"small volume customers† is lesser than that for segment A, the overall profit was greater because of the scope of much higher sales volume. * Hence, we decided to increase the sales force percentage time for segment D to 40% and for segment A to 30%. We decreased the sales force time percentage for segments B and C to 15% each. Also, we reduced the list price from $142 to $136. Challenges during simulation: During simulation, the primary challenge we faced was to decide on the key parameters that should be changed and the level of change in each of these parameters to get optimum profit and higher market share. Key decisions: Since our initial strategy was to increase the sales volume of segment A, we decided to concentrate on sales force time percentage parameter for each segment and the list price of the motors. We studied the effects of percentage increase of sales force time for each market segment individually along with decrease in list price on the overall profit of the company. Solution Analysis Decrease in list price from $142 to $136 and increase in sales force time percentage to 40% for segment D and to 30% for segment A. As we proceeded with the simulation, we found that * A decrease in list price and an increase in percentage sales force time for segment D would be more fruitful in the short run as it will increase the overall sales volume and overall profit much more than in the case where sales force concentrates more on segment A. This is because the overall market share of highly price sensitive customers in segment D and â€Å"small volume customers† is almost three times of segment A’s market share. * So, even though the profit margin in segment D and â€Å"small volume customers† is lesser than that for segment A, the overall profit was greater because of the scope of much higher sales volume. * Segments B and C sales force time was reduced because of the high competition that MM faces in these categories on the basis of the rmal resistance parameter. Hence, in the long run, MM can target for higher profit margins than for higher sales volume if it concentrates the sales and market research resources to segments A, B and C. The main challenge with this approach is that it would difficult to attract customers from these segments who are already loyal to competitors and would require much more effort from the sales team and the product development team to come up with a product that caters the needs of these segments especially segments B and C where MM has yet to prove its overall competitiveness. Learning and experience This simulation exercise helped us to validate whether our suggested solution was an optimal one and also helped us to arrive at new solutions through experimentation which finally led to change in our overall decisions and strategy. It also showed us how varying a single parameter can change the overall market share and overall profits of the company. Finally, it reinforced the theory behind segmentation of customers according to their buying behavior to achieve optimal marketing strategies.

Monday, October 14, 2019

How to implement SWOT Analysis

How to implement SWOT Analysis INTRODUCTION Change is a very significant word in business. Modern business is defined as the most competitive and active. To survive in the modern competitive business environment, the organizations have to adopt their strategies to meet the changing demands and needs of the customers. SWOT analysis is one the most significant business strategies which helps the organizations to assess their current situation both internally and externally and to implement a new strategy where necessary. Moreover, modern high technology, communication system and online shopping are highly influencing the customers and thus their demands and needs are becoming volatile. They have more choices, alternative products and services to get. Also, the changing life style of human beings is also another important reason why the business organizations need to modify their strategies. To balance these changes, both technological and social, the managers should plan a SWOT analysis and implement a new business strategy. However, change in business enables an organization to compete with its rivals and win the business position. Business organizations, particularly fashion, clothing, perfumed, mobile companies, technological instruments consider change as the most vital part of business strategy. For manufacturing companies, change is important in the sense that it gives variety to the existing customers and satisfies their unexposed desires. However, to bring change in business environment, the first thing is to identify the need of change, which will be followed by a specific plan for these changes. Various business tools, process, technology and performance meters are used to incorporate these changes. There is no alternative for continuous improvement in business environment. To survive in a competitive business environment, continuous improvement is mandatory to meet the business objectives. So, SWOT analysis is very important for business organizations to implement a new business strategy in order to cope with the modern competitive business market and to meet business objectives. Modern Business Environment: Volatile Change is one of the most significant and vital elements in business market. There are lots of reasons whey business market is changing and getting affected by it. The word change has now become the part of corporate business. Change management is a modern business philosophy which is adopted almost by every renowned business organization to meet the challenges of volatile business environment. The reasons of rapid change in business can be economic instability, inflation, changing life style, extensive use of modern technology, etc. Rapid rise and death of new companies also affect business environment. What is SWOT Analysis? An internationally recognized and extensive used business tool, SWOT analysis is a powerful technique to assess the current situation of a business organization and to predict the future business life. It is the primary level for marketers to plan and focus on key issues. However, SWOT is an abbreviated term for Strengths, Weaknesses, Opportunities and Threats. Strengths and weaknesses are internal factors, while opportunities and threats are external. History of SWOT analysis: Albert Humphrey developed the SWOT analysis technique. Team Action Model was the research project that Humphrey led a Stanford University in the 1960s and 1970s from where the term was derived. He collected the data for this research from many top companies. However, SWOT analysis is an extended form of TAM, which helps to manage change in business organization. Moreover, since 1960s organizations have been using SWOT analysis as a business concept. It has been also used in management structure and corporate marketing. Indeed, with the passage of time the concepts of SWOT have been modified to suit the needs of business setting. Significance of SWOT analysis: SWOT analysis is one of the most significant business tools, which aims to assess the current situation of an organization in order to develop business strategies to encounter competition. It is a key element of strategic development. It helps a company to predict its future prospects and the financial environment. Again, it helps an organization to develop its critical and specific decisions to plan strategic objectives. It helps organizations to predict future difficulties or problems. Notably, SWOT analysis can also be used in human life. It helps individuals to get an instant view of personality or career. In fact, SWOT analysis is a magnificent tool for appraisal both in business and individual life. Apart from these, there are numbers of other reasons whey an organization uses SWOT analysis. It can be used as a tool of problem solving, decision making, planning, brainstorm meetings, workshop sessions, product evaluation and also personal development planning. Discussion and Analysis: SWOT A tool for auditing an organization and its environment, SWOT analysis is the primary stage of planning which helps marketers to focus on key issues of business strategies. However, SWOT stands for strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. SWOT ANALYSIS: INTERNAL FACTORS Strengths Strengths are the first elements of SWOT analysis which assesses the positive tangible and intangible attributes of an organization internally. These attributes are controllable and within the organizations. These strengths of a person or a company help to achieve the objectives. Strengths can also be defined as the elements which enable an organization to do well, comparing to the competitors. It focuses on the advantages of the organization over the business. For example, the strengths of an organization can be good quality of the products, brand image, attention of electronic media, customer loyalty, best location, strong communication, etc. Weaknesses Weaknesses include the elements which are harmful and stand in the way of achieving the business objectives. These are the internal factors within an organizations control that prevent to gain the desired objectives. It helps the organizations to identify the specific areas where improvements are necessary. The weaknesses of an organization, for instance, can be poor quality standards, broken reputation, past loss project, rejected by customers, old fashioned products, poor communication system, negligence of media, etc. SWOT ANALYSIS: EXERNAL FACTORS Opportunities Opportunities are the external factors over which the organization does have control. But, these factors affect the companys profitability and business processes both directly and indirectly. These are the factors why an organization exists and develops. These factors help an organization to foresee the future possibilities and opportunities that the organization may encounter. They help the organization to plan and identify the time line to achieve the objectives. Indeed, opportunities are the objectives of organization in a broad sense. For example, the opportunities of an organization can be a new business market, extending business overseas or to other outlets, launching a new product, adding new value (such as, online marketing), moving to global market, etc. Threats Threats are the external factors which cause dangers and risks for an organization to achieve the goals and objectives. As external factors, organizations do not have control over them, but are highly affected by them. These factors help an organization to have safeguard from risks and dangers. These factors also guide the organization to drive on the right road. Threats of an organization, for example, can be: Rising popularity of the competitors in local or global market Changing habits of customers Pricing competition with competitors Arrival of new alternative product in the market New taxation policy Difference between external and internal factors of SWOT: The difference between external factors and internal factors of SWOT analysis is very obvious. The basic difference between the two is that internal factors are controllable, while external factors cannot be controlled by the organization. Usually, the external factors (strengths and weaknesses) of an organization are mainly based on organization itself, corporate market or customer needs and demands. The strength of an organization can be defined as the way of meeting customer needs and satisfaction, while weaknesses are the problems or shortcomings that the company faces to fulfill the market or customer demands. However, the internal factors of an organization usually affect the following factors, such as sale and profitability, product quality and brand image, product cost and customer needs, employee potentiality and the financial ability of management, etc. On the other hand, the external factors of an organization are the issues that affect not only organization but the total business system. The common issues that affect the company externally can be business segments, customer motivations and unmet needs, business strategies, overall business structures, environmental issues (such as governmental, technological, economic, cultural, demographic, etc.), etc. How to implement SWOT Analysis? Though appeared as a simple and easy business tool, SWOT analysis is very powerful and meaningful technique. To implement SWOT analysis, the first thing an organization needs to have is time and adequate information and resources. It is not possible to implement a SWOT analysis in an organization by one person, because it requires team work and efforts. The positive traits of this technique are that it is quick, flexible and comprehensive managing tool, which make the process easy to implement. However, the process of SWOT analysis follows a sequential order. Obviously, there are four steps to follow in this analysis. Whether analyzing a product or a service, the SWOT analysis is done in the same way. First Step: Collection of information In this stage, an organization collects all the information regarding the first two internal factors, strengths and weaknesses. However, this information collection can be done through a number of different ways. One-to-one interview or a group discussion can be carried to gather information. There will be number of different views, questions and issues that related to these elements. Second Step: Listing possible Opportunities and Threats Here, the organization can make a list of all the opportunities that it may encounter in the future. It can make another list of all the future possible threats within the organization. Third Step: Planning action In this stage, the plan of action will carried out to meet these opportunities and to secure the company from the threats. In this stage, the organization makes sure that they can maintain the strengths, change or stop the weaknesses, prioritize opportunies and minimize threats. Again, there are other ways to implement SWOT analysis. The following chart shows another different technique of SWOT analysis. SWOT Analysis Framework Environmental Scan   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  / Internal Analysis  Ã‚  Ã‚     Ã‚  Ã‚  External Analysis /   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  / Strengths  Ã‚  Ã‚  Weaknesses  Ã‚  Ã‚     Ã‚  Ã‚  Opportunities  Ã‚  Ã‚  Threats | SWOT Matrix According to the SWOT matrix formula, there must be a balance between these elements. The formula follows the following chart: SWOT / TOWS Matrix Strengths Weaknesses Opportunities S-O strategies W-O strategies Threats S-T strategies W-T strategies S-O strategies: strengthening positive traits or opportunities W-O strategies: stopping or conquering weaknesses to meet opportunities. S-T strategies: strengthening ways to win external threats W-T strategies: having a strong plan to avoid weaknesses and threats CASE STUDY: SWOT ANALYSIS OF TESCO There are numbers of organizations which are using SWOT analysis almost every day in this modern business environment. This analysis can be carried on a small area of the organization or on overall company. TESCO is one of the major global business installations which can be analyzed by applying SWOT analysis as a whole. Strengths in Tesco The first strength of Tesco can be found in their popularity and business achievement of World Retail Award. Again, the constant increase of overall sales is another significant strength of Tesco. Likewise, Tesco has another strength in their reserve funds for business expansion and meeting economic crisis. Weaknesses in Tesco The primary weakness of Tesco can be found in their bad debt, house insurance claims and credit card arrears. Being a price leader in the market, Tesco is losing profit. Again, Tesco business and its profitability is mainly based on the UK market. Opportunities in Tesco Being the 3rd largest global trader, Tesco has strong buying power. Tesco is a global business organization which has number of different products and services. It is still extending to the global market and gaiting global trust. Extensive use of modern technology is enabling Tesco to meet the modern challenge of marketing. Constant increase of Tesco mobile customers can also be considered as a business opportunity. Threats in Tesco Economic inflation is one of the major business threats that Tesco had encounter in the recent past. The rising cost of food and non-food raw materials is another threat for Tesco. Changing buying habits of customers also affect Tescos business strategies and thus it requires reassessment of the current market. Competition with rivals, particularly with Wal-Mart which can takeover Tesco business position anytime is another noteworthy threat that Tesco is encountering nowadays. CONCLUSION To sum up, SWOT analysis is one of the powerful business tools which can be used in almost every business situation and also in individual affairs. It helps organizations to assess their current position and to plan their future plans. It is decision making tool that provides the framework for an organization to generate business strategy, mark its position and direct its objectives. Though very simple, SWOT analysis requires close attention and experienced application. In the modern changing business market, SWOT analysis has been proved to be a very important tool to the marketers. SWOT analysis is often said to be paralleled and alternative to the PESTEL analysis. Often, organizations use both these business tools together to plan their strategies. Once again, the SWOT analysis helps organizations to get an overall picture of the company and the starting point of strategic planning. It is the primary tool of business analysis. To conclude, experienced marketers when utilizing SWOT analysis make sure that the company is based on its strengths and opportunities, able to stop and correct its weakness, and can protect itself from external threats. They consider the business environment extremely unpredictable and thus use this tool that may help organizations to predict their future through this process.